Actionable report to give your business the key levers for growth within your category. This details the opportunities by market, category, product and pricing recommendations. Scope tailored to act as an extension of the client’s existing team.
Audit: Internal and external audits including product, category, competitor and revenue opportunities by market. Includes a detailed audit of current Amazon storefront, creative assets, discoverability through to MAP compliance and unauthorized sellers.
Monetization: world class proprietary product and price benchmarking by market and category, as used by leading brands. Clear creative asset recommendations through to ancillary revenue opportunities.
Go to Market Plan: Detailed sales and brand planning against Amazon Advertising suite of advertising solutions. This stage can also include key partnerships and business acceleration introductions on the ground. Where required we also deliver detailed analysis on operational or geopolitical risk by market.
Amazon Advertising Training
At Aurelius Accelerate we recognize that many clients will choose to manage Amazon Advertising in house, while others will look for full time or interim help. Regardless accredited training on the platform is invaluable and can form part of a longer term growth plan and also contribute to employees own professional development.
Training programs typically cover an initial audit of activity. Detailed walk through and exercises across sponsored products, sponsored brands, sponsored display and stores. Wider display, video and custom ad opportunities on and off Amazon. Walk through of Amazon’s Demand Side Platform, its current capabilities and challenges. Finally a live demonstration of Amazon Advertising’s reporting and analytics capabilities, challenges and opportunities.
Having run many of Amazon Advertising’s original beta tests our team are well placed to advise brands just starting out through to more seasoned operators on the platform.
Contact our training team to find out more on our flexible offering.
Product & Pricing Insights
Developed over many years our proprietary SaaS insights panel allows quick turn around insights on pricing, product management through to creative pre-testing. Already relied upon by leading brands and agencies globally.
Fusing crowdsourcing and advanced machine learning and data science at scale to predict consumer demand for brands on an item by item basis. Enabling brands to improve the quality of their range and accuracy of their buy, reducing discounting and materially improving their net margin.
As already used by businesses such as Zalando, Gap, Unilever and Tesco in the US, UK and Germany. Full automation enables rapid scalability by market.
Storefront Creative Services
Aurelius Accelerate’s creative team are experienced at designing, building or just improving customised Amazon storefronts for brands. There are lots of advantages to having a storefront, as long as you are the registered brand owner. The Amazon Storefont can drive awareness of your brand and product line.
Careful information architecture matters such that tabs are clear and keep the homepage uncluttered. While it’s also tempting to go all out on call to actions it is essential to keep the page on brand throughout. Careful consideration should also be given to copy, ensuring it is tonally consistent and on brand. Video is also easily overlooked and key to re-enforcing your brand values or introducing new innovative products.
Other key considerations include thorough testing via mobile, depending on the market 80% + of sales will be driven via mobile. Once thoroughly tested the short form URL can be used in wider marketing and wrapped to ensure clear tracking.
Finally ensuring that ad creative mirrors the storefront look, feel and brand values is essentially. Using our inexpensive creative pre-testing can minimise any wasted media and / or creative costs.
With nearly 50% of product searches starting on Amazon this is an essential platform to get right. Our team have years of Amazon Advertising experience between them, not to mention pioneering programmatic experience globally. Our services also include inventory management tools, reporting and analytics dashboards. All of which can be built and tailored to client requirements.
Amazon Advertising expertise is one thing but as important is truly understanding how it fits with your wider marketing activity. Having lead industry leading performance and programmatic agencies within the largest agency groups we are fluent on what Amazon Advertising can and can’t deliver.